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Letter to Editor

May 23, 2018

20 May 2018


Dear Editor,


Chief Executive of Hong Kong


May I introduce myself, I am Mr Tung LAM who is actively engaged in the practice of Medical Law with particular attention in end of life issue including Advance Directive and Voluntary Active Euthanasia in Hong Kong.


I started the promotion of end of life issue since 2009 when I changed my career from a medical practitioner to an advocate in such issue. The practice of Medical Law in Advance Directive and Voluntary Active Euthanasia is rare in Hong Kong, China or even Asia. It is more popular in the Western Countries including USA. Advance Directive is legal in USA and physician-assisted suicide is legal in several states of USA. President Barack Obama is the first USA President openly signed his Advance Directive in 2009 when he got elected. I sought support from President Obama since 2009 and received support from him during his administration at the White House. The support includes letter communication and phone contacts. 


The initial promotion includes social media promotional programs such as videos and messages. Owing to the increasing number of followers in the social media, I was selected by the influencer websites to be the major influencers. These include the top 1% influencers and super influencer by in 2013 and 2014. Also, I am also the first influencer in Advance Directive and the only influencer in Voluntary Active Euthanasia by in 2017. In order to extend the influence in the region, I established Awakening Research Foundation Hong Kong Limited in 2012 and Eternity Living Life Company Limited in 2017 and joined the World Federation of Right to Die Societies and became the only member in Asia (apart from Japan). We are also the only representative at the right-to-die organization, Dignitas, of Switzerland in Asia. Besides active promotion of such issue, we also carried out opinion survey in 2012 and found that 99.3% of Hong Kong citizens did not hear Advance Directive before. 


When President Obama left the White House in 2017 and with the establishment of Obama Foundation, I received further support from him. With his influence, President Obama (as a Law Scholar before becoming a politician) named me as the Medical Law Consultant of my own company, Eternity Living Life Company Limited, in 2017. I received the Honorary Fellowships from the Obama Foundation and his affiliated organization, Organizing for Action, in 2017. President Obama also recommended me to receive the Commander of the Order of the British Empire (CBE) from the Queen in 2018 in recognition of my achievement in the field of Medical Law in Hong Kong, China and Asia. 


With these political Fellowships and awards, President Obama recommended me to join the Chief Executive election of Hong Kong. My Chief Executive video had attracted more than 180,000 viewers and the White House (Trump Administration) had also written a support letter for me to join the Chief Executive election of Hong Kong. They made such recommendations out of diplomacy. 


I shall be grateful if you can kindly read and publish my letter so that more people will get to know this. Thank you.


Yours truly,


Honorary Inaugural Obama Foundation Fellow

Honorary Organizing for Action Fellow

Medical Law Consultant

Eternity Living Life Company Limited

Hong Kong

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